Coffee shop boom prepares ground for RTD offerings

By Euromonitor International | 10 July 2006

The increasing popularity of coffee shops across many markets and the expansion of major retail brands such as Starbucks has boosted coffee consumption and provided fertile ground for the burgeoning ready-to-drink (RTD) coffee segment. Catherine Mars of Euromonitor International reports.

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The increasing popularity of coffee shops across many markets and the expansion of major retail brands such as Starbucks has boosted coffee consumption and provided fertile ground for the burgeoning ready-to-drink (RTD) coffee segment. Catherine Mars of Euromonitor International reports.

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