ANALYSIS: Coca-Cola set fair for growth in Germany
By Annette Farr | 21 August 2007
Coca-Cola suffered a reversal of fortune in Germany in 2003 when it refused to adapt in the face of new recycling laws. But reform of the packaging legislation, coupled with a major marketing push last year and the ongoing consolidation of its bottler network, has left the soft drinks giant in much better shape in a key market tipped for growth. Annette Farr reports.
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Coca-Cola suffered a reversal of fortune in Germany in 2003 when it refused to adapt in the face of new recycling laws. But reform of the packaging legislation, coupled with a major marketing push last year and the ongoing consolidation of its bottler network, has left the soft drinks giant in much better shape in a key market tipped for growth. Annette Farr reports.
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