Coca-Cola immerses itself in water
By Ben Cooper | 25 June 2002
Coca-Cola was already spearheading the growth in the US bottled water segment with its Dasani brand but following two deals with Danone, the group now has a portfolio of complementary water brands. Ben Cooper looks at the recent developments in this dynamic market and suggests Coca-Cola has stolen a march on rival PepsiCo.
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Coca-Cola was already spearheading the growth in the US bottled water segment with its Dasani brand but following two deals with Danone, the group now has a portfolio of complementary water brands. Ben Cooper looks at the recent developments in this dynamic market and suggests Coca-Cola has stolen a march on rival PepsiCo.
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