Coca-Cola devises pricing approach for Schweppes
By Soft Drinks International | 4 September 2001
After languishing in the promotional Indian wilderness, the Cadbury Schweppes brands under the Coca-Cola India umbrella have finally got a new lease of life, with the soft drinks giant deciding to push the brands aggressively. T.C. Malhotra reports
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After languishing in the promotional Indian wilderness, the Cadbury Schweppes brands under the Coca-Cola India umbrella have finally got a new lease of life, with the soft drinks giant deciding to push the brands aggressively. T.C. Malhotra reports
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