ANALYSIS: (Coca-Cola) Blak to the drawing-board
The withdrawal of Coca-Cola's Blak brand from the US has once again shown that new product development can be something of a hit and miss affair, even for the most powerful and experienced companies. Blak clearly did not take off with US consumers but, writes Annette Farr, in today's market drinks companies may have to accept that flavours and concepts will have a limited shelf life, making constant innovation all the more vital.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Is Diageo on the Brink of a Brain Drain?
- SABMiller edges Diageo as beer trumps spirits
- Will Keurig Kold come to Coca-Cola Co's Rescue?
- Focus - SABMiller's FY Sales Performance by Region
- Focus - Indonesia: Prohibition in Paradise?
- Carlsberg exec joins Diageo as Africa chief steps
- Diageo YTD sales come in flat
- Pernod Ricard unveils Havana Club ad campaign
- Heineken "concerned" as Indonesia enacts beer ban
- Global Tequila market hits new highs in 2014
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Bacardi Limited - Strategy and SWOT Report
- ALDI 2015: Radically transforming Anglo Saxon grocery markets
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review