In the spotlight: C&C Group
By Chris Brook-Carter | 16 October 2007
The dramatic rise of Magners cider was perhaps the biggest brand marketing success story in the UK drinks market in recent years. But, Chris Brook-Carter writes, bad weather and heightened competition from a larger player keen to gain a share of the all-new premium cider category have resulted in an equally dramatic reversal of fortune for brandowner C&C Group.
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The dramatic rise of Magners cider was perhaps the biggest brand marketing success story in the UK drinks market in recent years. But, Chris Brook-Carter writes, bad weather and heightened competition from a larger player keen to gain a share of the all-new premium cider category have resulted in an equally dramatic reversal of fortune for brandowner C&C Group.
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