Category management - the way to conduct business across Europe

By GEAC | 29 May 1999

Suppliers in Fast Moving Consumer Goods(FMCG) sectors who use a category management approach when working with customers enjoy along term security of distribution. They also implement their consumer marketingstrategies at a retail level.

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Suppliers in Fast Moving Consumer Goods(FMCG) sectors who use a category management approach when working with customers enjoy along term security of distribution. They also implement their consumer marketingstrategies at a retail level.

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