Carlsberg's German spend causes concern
By acquiring Holsten in Germany, the Danish brewer Carlsberg hopes to set a base to expand its flagship brands into the largest market in Europe. But concerns abound about the prudence of the deal and whether the money would have been better spent elsewhere. Chris Brook-Carter assesses the strategy.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- Focus - SABMiller's Q1 Performance by Region
- just The Preview - Anheuser-Busch InBev's H1 & Q2
- PepsiCo find stability but Peltz concerns linger
- Diageo silent over Shuijingfang writedown report
- Sales, profits fall at Moet Hennessy in H1
- Diageo's Captain Morgan Facebook ad banned
- Champagne Nicolas Feuillatte appoints new CEO
- Britvic promotes GB marketing head to global post