Cadbury's interest distribution, not brands
By Sarah Diston | 9 October 2000
Cadbury Schweppes could soon be stalking Coca-Cola and Pepsico in a bid to dominate the US beverage market. After selling most of its brands last year in 160 markets, Cadbury's has now acquired the US-based Snapple brands, in a deal worth around $1.45 billion, including $420m of Snapple's debt.
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Cadbury Schweppes could soon be stalking Coca-Cola and Pepsico in a bid to dominate the US beverage market. After selling most of its brands last year in 160 markets, Cadbury's has now acquired the US-based Snapple brands, in a deal worth around $1.45 billion, including $420m of Snapple's debt.
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