Cadbury-Schweppes seeks a third way

By David Robertson | 20 August 2002

The decision by the Pepsi Bottling Group to drop Cadbury-Schweppes' products from its portfolio was the latest confirmation to Cadbury boss John Sunderland that the company's US distribution set-up needed a radical overhaul. He spoke to David Robertson about the challenge ahead.

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The decision by the Pepsi Bottling Group to drop Cadbury-Schweppes' products from its portfolio was the latest confirmation to Cadbury boss John Sunderland that the company's US distribution set-up needed a radical overhaul. He spoke to David Robertson about the challenge ahead.

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