Britvic shoots for the stars
By Sarah Diston | 26 April 2001
Britvic may still be on the market, but its business as usual for category director, Andrew Marsden. He tells Sarah Diston why innovation and new brands, such as its latest launch Fruit Shoot, will keep Britvic number one in the UK.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Britvic may still be on the market, but its business as usual for category director, Andrew Marsden. He tells Sarah Diston why innovation and new brands, such as its latest launch Fruit Shoot, will keep Britvic number one in the UK.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Pepsi challenge shows no sign of faltering
In the battle of the giants, PepsiCo has stolen a march on Coca-Cola over the last year or so and its performance in the first half of the current fiscal year suggests it is still has the upper hand. Chris Brook-Carter analyses PepsiCo's recently published second-quarter results and looks ahead to the rest of the year.
US: Pepsi hands ex-exec US$4.5m package
A departing PepsiCo executive is to be handed a US$4.56m package spread over the next two years for his consultancy services.
US: Pepsi Bottling to acquire Pepsi Charlotte
The Pepsi Bottling Group has signed a letter of intent to acquire Pepsi-Cola Bottling Company of Charlotte (Pepsi Charlotte) for an undisclosed sum.
