Brands look to pack innovation to stand out

By Annette Farr | 12 January 2007

On-shelf impact, convenience, shelf-life, brand loyalty and increasingly environmental credentials all factor into the packaging choice for soft drinks brands. Moreover, writes Annette Farr, when it comes to launching new products, manufacturers look to packaging innovation to provide a point of difference.

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On-shelf impact, convenience, shelf-life, brand loyalty and increasingly environmental credentials all factor into the packaging choice for soft drinks brands. Moreover, writes Annette Farr, when it comes to launching new products, manufacturers look to packaging innovation to provide a point of difference.

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