Brand activity keeps sports drink market running

By Mintel | 12 August 2002

Subject to phenomenal growth in its early years, the sports drink market has matured in recent years. But as new research from Mintel Consumer Intelligence shows, high levels of brand activity and the untapped potential of the female consumer leaves plenty of room for continued expansion.

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Subject to phenomenal growth in its early years, the sports drink market has matured in recent years. But as new research from Mintel Consumer Intelligence shows, high levels of brand activity and the untapped potential of the female consumer leaves plenty of room for continued expansion.

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