Round-Up - NPD: Bottled Water’s Success Inspires a New Generation of CSDs

By Tom Vierhile, innovation insights director at Datamonitor | 26 March 2013

This month, Tom Vierhile at Datamonitor introduces us to the concept of "bottled water-plus". Could this be the saviour for the carbonated soft drink industry?

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This month, Tom Vierhile at Datamonitor introduces us to the concept of "bottled water-plus". Could this be the saviour for the carbonated soft drink industry?

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