Bottled Water - a global survey

By Brand Strategy | 12 March 2001

The ongoing concern over the quality of tap water and the search for healthier lifestyles has helped underpin growth in the bottled water market between 1995 and 1999. The demand for bottled water became year-round rather than seasonal, and prices were driven down by the growth of private label and budget-price brands, reports Brand Strategy

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The ongoing concern over the quality of tap water and the search for healthier lifestyles has helped underpin growth in the bottled water market between 1995 and 1999. The demand for bottled water became year-round rather than seasonal, and prices were driven down by the growth of private label and budget-price brands, reports Brand Strategy

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