Research exclusive: Beverage Wholesale Faces Uncertain Future

By Canadean Ltd | 19 September 2000

Already in a state of flux, new regulations introduced in June 2000 are set to apply further sweeping changes to the structure of the European beverage wholesale market. With the aim of providing a more up-to-date approach to vertical agreements, the reforms are causing a number of brewers to totally rethink their marketing strategies. This has significant implications for the future organisation and operation of beverage distribution across Europe.

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Already in a state of flux, new regulations introduced in June 2000 are set to apply further sweeping changes to the structure of the European beverage wholesale market. With the aim of providing a more up-to-date approach to vertical agreements, the reforms are causing a number of brewers to totally rethink their marketing strategies. This has significant implications for the future organisation and operation of beverage distribution across Europe.

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