Baileys challenge a Glide for Diageo
By just-drinks.com editorial team | 12 August 2003
Despite attracting more consumers each year than any other drinks brand in the UK, Baileys Irish Cream can count only a fifth of its consumers as regular drinkers. Chris Brook-Carter met Diageo's innovation manager, Chris Stagg, to hear more about Baileys Glide, a new line extension designed to change that.
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Despite attracting more consumers each year than any other drinks brand in the UK, Baileys Irish Cream can count only a fifth of its consumers as regular drinkers. Chris Brook-Carter met Diageo's innovation manager, Chris Stagg, to hear more about Baileys Glide, a new line extension designed to change that.
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