Analysis - US spirits volumes down as Diageo suffers
Nomura said volumes are still "robust" when making adjustments for the prior year
US spirits volumes fell last month with Diageo's brands the worst hit, according to latest industry figures.
National Alcohol Beverage Control Association (NABCA) data published today (23 April) showed that overall industry volumes dropped by 2.7% in March. The figures cover 19 US control states, accounting for around 25% of the US distilled spirits market.
But analysts Nomura, which published the numbers in a note, flagged that Michigan and Utah reported a week less of sales on the prior year. With this adjustment and accounting for an early Easter, volumes were up 2.9%, Nomura said.
"The underlying March volume growth is in line with our FY industry estimate of around +3%," the note said.
Price/mix for March was "robust", up 3.5%, improving on February (+3%) and in line with January’s 3.6% rise, Nomura said.
Diageo fared the worst out of the major producers, with volumes down 8.4% in March, the data showed. Captain Morgan's volumes fell 15.5%.
Some interesting developments have been occuring within the Vodka category since the publication of our previous global market review of the category....
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- Focus - SABMiller's Q1 Performance by Region
- just The Preview - Anheuser-Busch InBev's H1 & Q2
- NPD: Alcohol Beverage “Mash-Ups” Fuel Innovation
- Diageo silent over Shuijingfang writedown report
- Sales, profits fall at Moet Hennessy in H1
- Britvic promotes GB marketing head to global post
- Diageo's Captain Morgan Facebook ad banned
- Champagne Nicolas Feuillatte appoints new CEO