ANALYSIS - Health awareness fuels growth in sports drinks

By Annette Farr | 12 February 2008

Once aimed more or less exclusively at serious athletes, sports drinks are now being targeted at mainstream markets as more and more consumers look to incorporate sporting activities into their lives. Meanwhile, the sports drinks category is becoming increasingly diverse as a result of constant product innovation by suppliers. Annette Farr reports.

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Once aimed more or less exclusively at serious athletes, sports drinks are now being targeted at mainstream markets as more and more consumers look to incorporate sporting activities into their lives. Meanwhile, the sports drinks category is becoming increasingly diverse as a result of constant product innovation by suppliers. Annette Farr reports.

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