Analysis - Global brewers face 'small is beautiful' approach to tackle craft creep

By James Wilmore | 17 January 2014

How will global brewers - particularly in the US - cope with the on-going threat of craft beer in the coming years? And, what impact is the rise of craft having on the market?

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How will global brewers - particularly in the US - cope with the on-going threat of craft beer in the coming years? And, what impact is the rise of craft having on the market?

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