Analysis - CSD firms should forget innovation, focus on pricing

By James Wilmore | 24 October 2013

US soft drinks firms should tackle the "perennial decline" in the CSD category by growing profits through raising prices, instead of focussing on product innovation, an analyst has argued.

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US soft drinks firms should tackle the "perennial decline" in the CSD category by growing profits through raising prices, instead of focussing on product innovation, an analyst has argued.

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