ANALYSIS - Coca-Cola sails into functional waters
By Annette Farr | 29 May 2007
Coca-Cola's US$4.1bn acquisition of Glacéau gives the company a presence in the growing enhanced waters sector where, writes Annette Farr, the soft drinks giant will be competing not only with smaller niche companies but also with its major rivals PepsiCo, Danone and Nestlé.
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Coca-Cola's US$4.1bn acquisition of Glacéau gives the company a presence in the growing enhanced waters sector where, writes Annette Farr, the soft drinks giant will be competing not only with smaller niche companies but also with its major rivals PepsiCo, Danone and Nestlé.
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