Analysis - Coca-Cola Co aspartame ads may backfire

By Andy Morton | 3 September 2013

The Coca-Cola Co's attempts to stem fresh declines in diet CSDs with a campaign in support of artificial sweeteners could rebound to further damage sales, according to an analyst.

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The Coca-Cola Co's attempts to stem fresh declines in diet CSDs with a campaign in support of artificial sweeteners could rebound to further damage sales, according to an analyst.

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