Analysis - Britvic cost cuts won't derail AG Barr merger
Investec's Nicola Mallard said in a note today (5 June) that there is “overlap” between a plan to save GBP30m (US$46.1m) a year, which includes the closing of three UK facilities, and what the merger was to deliver. However, “the strategic reasons for the merger remain intact; together Barr Britvic would be a stronger force in European soft drinks”, Mallard said.
Britvic announced its cost-savings plan last month as it reported a rise in first-half profits. A third of the savings are to be invested back into international operations, which are expanding with the growth of a Fruit Shoot concentrate model in the US and the brands upcoming entry into India. The total plan will cost GBP40m, Britvic said.
“There is some overlap between Britvic’s recently announced savings and the proposed merger synergies, but not a complete overlap,” Mallard said. “Hence, there are further potential savings still available if the merger were to progress.
“The portfolios and routes to market remain highly complementary,” she added.
Mallard said the Competition Commission, which halted the merger after it was referred by the Office of Fair Trading in February, is expected to rule in favour of the deal next month.
“We would expect both parties to at least sit and discuss a merger, even if the terms are slightly altered,” she said.
To see just-drinks' full coverage of AG Barr and Britvic's proposed merger, click here.
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...
The company is focused on following three main strategies in 2013 in order to maintain its presence as one of the leading soft drinks manufacturers in the UK. These are innovation, increased distribut...
Following the acquisition of Irish company C&C (Ireland) Ltd in 2007 Britvic Ireland Ltd has held a firm position in soft drinks, offering leading brands such as Club and Ballygowan in Ireland. Despit...
- Guinness: A Great Day for St James's Gate
- Will Remy come off worse in China Cognac recovery?
- William Grant and Drambuie: It Had to be You
- Wines of the Beautiful South Ups its Game
- Soft Drinks & Water - Russia in Turmoil
- Bacardi-Martini appoints Southern Europe chief
- Diageo opens Guinness Brewhouse No 4 in Dublin
- William Grant gives Sailor Jerry pack revamp
- Scottish leader speaks out over Scotch whisky
- Wm Grant CMO to head Orangina Scweppes Int'l