Analysis - Brazil launch for Corona an A-B InBev "priority"
Brazil is expected to be a focus for A-B InBev once it gets its hands on Modelo
Stifel Nicolaus analyst Mark Swartzberg said that Corona could also be priced higher than Budweiser in the country once A-B InBev's delayed US$20.1bn deal for Modelo completes. The US brewer's flagship brand was launched in Brazil in August 2011 and has around a 1% share of the country's beer market, according to the analyst in a note yesterday (13 March).
“We think Corona can achieve at least that share over its initial 18 months,” said Swartzberg, following a meeting with A-B InBev CFO Felipe Dutra.
In full-year results, released last month, A-B InBev saw volumes edge up by 2.5% at its Brazil subsidiary, AmBev. The brewer already dominates Brazil's beer market with its Brahma, Antarctica, Bohemia and Skol brands. The country is set to host the football World Cup next year and the Olympics in 2016.
Away from Brazil, the analyst added: “Mr Dutra sees revenue synergy opportunities in better price/pack management in Mexico, increased emphasis on Bud Light and Budweiser in Mexico, especially northern Mexico, and expanded sales of Corona outside Mexico and the US.”
MillerCoors' plans to launch a new, high-strength "golden" lager may not be surprising on one level, but the wider trend is puzzling....
Anheuser-Busch InBev (A-B InBev) is facing challenges in the mature US beer category by focusing on premium and craft beer. As the US Justice Department precluded A-B InBev from controlling the lucrat...
A-B InBev is the leading global brewer with 18% of global beer volumes, and the company is well placed to take advantage of expected volume growth in emerging markets, especially in Mexico following i...
Alcoholic Drinks in Mexico industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). Th...
This "value set" report combines Beer in the U.S., Imported Beer and Specialty Beer and Microbrewery Markets to create the most exhaustive study of the U.S. beer market available. An $18,000+ value th...
- Comment - Heineken's 'No' Cuts SABMiller Options
- Scottish Independence and Scotch Whisky
- Irish whiskey eyes a slice of Scotch's global pie
- SABMiller spurned by Heineken: The start of the en
- Can the New World Learn a Lesson from the Old?
- Patron Spirits' Patron Citrónge Lime
- Diageo's Special Releases 2014
- Heineken rejects SABMiller purchase proposal
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Wm Grant CMO to head Orangina Scweppes Int'l