Analysis - Anheuser-Busch InBev feeling more US off-trade pain than MillerCoors
MillerCoors' volumes are holding up better than A-B InBev's in the US
Nielsen figures for the four weeks to 11 May, published today (24 May), show that the Molson Coors and SABMiller JV saw a 4.2% drop in volumes, while Anheuser-Busch InBev saw a 5.6% fall, Nomura reported. Analyst Ian Shackleton noted that MillerCoors' Coors Light was "flattish", but its craft and innovations portfolio performance was "robust".
Meanwhile, volumes for A-B InBev's "big innovation" last year, Bud Light Platinum, have "weakened", Shackleton noted.
Budweiser Black Crown, launched in January, has also seen an increasingly "weaker" share of the market since March, he flagged.
However, craft beer is continuing to perform strongly. Boston Beer Company's off-trade volumes were up 16.6% in the four-week period, while Sierra Nevada's rose by 12.2%.
Total category volumes fell 0.6%, but sales by value were up 1.5%.
However, looking ahead, Shackleton said: "We see a more subdued outlook for the US beer industry this year, flattish volumes, versus 2012, with more economic pressures and less weather benefit."
To read a comment piece on a possible backlash over craft beer, click here
Anheuser-Busch InBev (A-B InBev) is facing challenges in the mature US beer category by focusing on premium and craft beer. As the US Justice Department precluded A-B InBev from controlling the lucrat...
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