Analysis - AmBev will hope for permanent World Cup boost

By James Wilmore | 9 September 2013

AmBev is likely to use next year's FIFA World Cup football tournament in Brazil to get consumers to "reappraise" its Brahma and Budweiser brands, an analyst has suggested.

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AmBev is likely to use next year's FIFA World Cup football tournament in Brazil to get consumers to "reappraise" its Brahma and Budweiser brands, an analyst has suggested.

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