American consumers taking to water

By just-drinks.com editorial team | 24 October 2005

Initially slow to acquire the European taste for bottled water, American consumers have not only caught up fast but, writes Annette Sessions, have also enthusiastically embraced concepts such as flavoured and functional waters.

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Initially slow to acquire the European taste for bottled water, American consumers have not only caught up fast but, writes Annette Sessions, have also enthusiastically embraced concepts such as flavoured and functional waters.

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