Ambev looks to take on Backus in Peru
By just-drinks.com editorial team | 13 April 2004
Brazil-based brewing combine, Ambev, is aiming to break the monopoly of the Peruvian beer market enjoyed by local rivals, Backus & Johnston, but Backus has no intention of surrendering its position easily. Owain Johnson looks at the state of play.
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Brazil-based brewing combine, Ambev, is aiming to break the monopoly of the Peruvian beer market enjoyed by local rivals, Backus & Johnston, but Backus has no intention of surrendering its position easily. Owain Johnson looks at the state of play.
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