Amarula - from the plains of Africa to the heart of America
By Arnold Kirkby | 25 January 2002
Though still a long way behind Baileys, Amarula Cream liqueur could well be one of the brands to lead the South African beverage industry into the international market . Arnold Kirkby discovers how the marula fruit, favourite fruit of the African elephant is finding recognition as a leading cream liqueur on the international market.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Though still a long way behind Baileys, Amarula Cream liqueur could well be one of the brands to lead the South African beverage industry into the international market . Arnold Kirkby discovers how the marula fruit, favourite fruit of the African elephant is finding recognition as a leading cream liqueur on the international market.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Press round up. AD, Pernod & Fortune - Day 8
It's been a quiet day on the Pernod/Allied Domecq front.
US: Estee Lauder man joins Brown-Forman board
Brown-Forman Corporation has elected Patrick Bousquet-Chavanne to the company's board of directors.
UK: Press round up - AD, Pernod & Fortune. Day 7
Conflicting reports circulated this weekend over whether Bacardi International is looking to form a counter-bid for Allied Domecq.












