European market watch Source : Beverage WorldInternational 1998 (November/December) Abstract : This articlediscusses UK drinking habits. According to watchdog group Alcohol Concern, about 7 millionBritons are risking their health by ignoring safe drinking limits. An AC report found that1.3 million men and 500,000 women consume harmful levels of alcohol, classified as morethan 50 units a week for men and 35 for women. Another 5 million are above the recommendedlimits of 21 units a week for men and 14 for women. About 5% are classified as addicted toalcohol, and 33,000 deaths annually are alcohol-related. Dangerous levels of drinkingamong women have doubled between 1984 and 1994 - from 3% to 6%. According to a recent BBCprogramme looking at female drinkers, amongst women who drink more than 25 units weekly,36% are professionals/management. Three times as many 18- to 24-year-olds are seriouslyexceeding recommended drinking levels compared with other age groups.