A view from A Farr - Soft drinks tap into January detox

By Annette Farr | 15 January 2008

Beverages claiming health benefits have become a key product development area for soft drinks companies, and as consumers look to "detox" following holiday excess, January is the perfect time to introduce new offerings. Annette Farr reviews some of the restorative functional beverages targeting consumers looking to make amends after Christmas indulgence.

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Beverages claiming health benefits have become a key product development area for soft drinks companies, and as consumers look to "detox" following holiday excess, January is the perfect time to introduce new offerings. Annette Farr reviews some of the restorative functional beverages targeting consumers looking to make amends after Christmas indulgence.

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