A sporting chance
By Soft Drinks International | 28 May 2004
The success of sports sponsorship in reaching consumers on a global scale is confirmed by massive marketing investment in the world's flagship events. The Olympics, World Cup Football, World Cup Rugby, Formula 1 and the multitude of golf and tennis championship witness the world's top soft drink brands reinforcing their global stature, reports Martin Cannon.
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The success of sports sponsorship in reaching consumers on a global scale is confirmed by massive marketing investment in the world's flagship events. The Olympics, World Cup Football, World Cup Rugby, Formula 1 and the multitude of golf and tennis championship witness the world's top soft drink brands reinforcing their global stature, reports Martin Cannon.
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