Focus – Energy drink shots: A shot bang on target

By Annette Farr | 8 September 2009

There's a new impulse buy opportunity for retailers and an energy/nutrition fix for consumers in the form of a niche, but growing category - the shot. Annette Farr considers the category, and takes a look at the rise in activity in the shot market in recent years.

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There's a new impulse buy opportunity for retailers and an energy/nutrition fix for consumers in the form of a niche, but growing category - the shot. Annette Farr considers the category, and takes a look at the rise in activity in the shot market in recent years.

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