A-B calls for united front to halt beer slide
By Dean Best | 28 November 2005
Such has been the decline in beer sales in the US that market leader Anheuser-Busch has called for joint industry-wide advertising to address the situation. But the proposals have immediately exposed the fierce rivalry in the sector, and finding a united message in such an intensively competitive industry will be no easy task. Dean Best reports.
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Such has been the decline in beer sales in the US that market leader Anheuser-Busch has called for joint industry-wide advertising to address the situation. But the proposals have immediately exposed the fierce rivalry in the sector, and finding a united message in such an intensively competitive industry will be no easy task. Dean Best reports.
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