August 10, 2006
Dean Best, News Editor

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Probably the best sales opportunity in the world [MEM]

The football World Cup arguably represents the ultimate marketing bonanza for brewers but taking full advantage not only involves major investment above and below the line but meticulous preparation and market intelligence. Ben Cooper reports on how Carlsberg UK approached the pinnacle of the sporting calendar.

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Content

Datamonitor's spirits series offers detailed information resources covering 55 countrywide markets. Each databook includes value, volume segmentation and market share data.

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News and comment

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Belmay has been tantalising the taste buds of the highly receptive consumers with its novel and exotic tastes from different parts of the world. Belmay's extensive portfolio of exotic flavourings has been successfully applied to a wide variety of food and beverage applications namely soft drinks, alcohol, bakery, confectionery and dairy.

Click here for more information.

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Reports in focus

France Beer 2006 (download)

Global market review of malt whisky – forecasts to 2011 (2006 edition)

Alcoholic Drinks in China 2005

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Olly's Blog: Latest 3 entries

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Dean Best, News Editor

Web: www.just-drinks.com
Email: editor@just-drinks.com

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