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Featured in this month’s soft drinks research update is a report into health and wellness beverages and a global analysis into the corporate strategy of soft drink manufacturers. Also included is a comprehensive analysis of the top 433 soft drink producers around the world.
 Functionality, naturalness and stevia - key to developing beverages to fit today's trends
The core objective of this report is to examine and evaluate the sales performance of health and wellness beverages, with a focus on innovation, and to highlight the future opportunities and challenges for this sector. More info | Order now  Global soft drinks: corporate strategy
The key strategies for the leading manufacturers of soft drinks are increasing capacity, building up infrastructure, and the localisation of international brands and products. A major push in core growth categories is recommended in this report. More info | Order now  Targeting adult consumer needs in soft drinks
As the world’s population ages and the soft drinks industry matures, the need to target specific adult groups increases. This report analyses the value and volume of drinks consumption by adults across the soft drinks industry, segmented by region and category. More info | Order now Download a sample of this report  Top 433 soft drink producers (global)
Using a unique method of analysis, each of the largest 433 global soft drink producers is individually assessed and ranked against each other, as well as compared to industry averages. Using the most up-to-date financial information available, the two-page-per-company analysis provides detailed financial coverage for each organisation. More info | Order now 
Soft drinks review reports 2012The 2012 soft drinks review reports comprise of data tables, charts and supporting text. Data includes consumption volumes for key soft drinks categories from 2006 to 2011, plus forecasts to 2015. Leading companies' market shares for 2010 and 2011 are provided by soft drinks category, while a market valuation is provided for each sub-sector and, where applicable, new products in 2011 are identified. Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label. Here are some of the country reports from this series: For a full list of titles in this series click here
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Claire Cole
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