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As consumers seek healthier beverage choices, the soft drinks industry has become awash with new terms like “functional” and “nutraceutical”. But, asks Annette Farr, is the proliferation of category terms just confusing consumers, and are the health claims made on behalf of these products perceived as credible? Related Stories
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Today's research: The Future of European Food and Drinks Retailing: Implications of fast growth formats and private label for brand manufacturers The leading food and drink manufacturers are experiencing major pressure on their brands, as factors such as consolidation, intense price competition and private label development impact growth and success in the European food and drinks market. This report is the definitive guide to analysing retail market value, covering future store formats, growth, and future of private label brands across Europe. It contains exclusive in-depth industry surveys, analysis of new products including leading brands, the latest quantitative market data and country specific analysis on development in convenience, discount food and drinks retailing over the next five years.
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