Soft Drink New Product Innovations in 2011
This soft drinks report looks at future new product activity. It considers themes like health, creating products that combine the characteristics of two categories and using packaging to create a product with unique benefits.
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You may be aware that, here in the UK, we're about to start a four-day weekend to celebrate the Queen's Diamond Jubilee. Rather than bug you on Wednesday, when you'll be fed up with the working week already, I thought it best to give you our weekly review today.
You lucky people.
For me, this week was taken up with three days in Scotland with Pernod Ricard, to attend the company's Capital Markets Day on Wednesday. Following a scene-setting note from analysts at Nomura last month, Pernod was keen to big up its Scotch aspirations going forward. And big them up, it did. But, I couldn't help feeling that they'd missed a trick.
While I was lording it in Scotland, the news team had a rare old time, reporting on Diageo's latest spirits buy in Brazil (a move that had analysts frothing, again), while also covering the rise of the wine category in China, a harsh set of full-year numbers for United Spirits and Coca-Cola Co's colourful response to the mayor of New York City's proposed ban on large-serve 'full-fat' soft drinks.
After a week like that, who'd begrudge us a long weekend?
We're back with you on Wednesday.
Until next time...