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just-drinks.com editor's weekly highlights |
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In This Issue...
How to exploit new wellness trends in drinks See this new report to obtain exclusive data concerning value of consumption in different wellness drinks categories over time, understand the attitudes driving changes in consumers' healthy drinks consumption behavior and improve your marketing strategy... Click here for more information.
The news last week that Grupo Modelo has teamed up with Constellation Brands to beef up its presence in the US was greeted positively by industry observers. The two companies have signed a 10-year agreement to form a joint venture that will import and distribute the Modelo stable across the US. The venture will go live from the beginning of next year. Modelo has a golden goose on its books in the form of the Corona brand. In as consolidated a beer market as the US, imported bottled beer is bucking the trend and performing startlingly well. This category is led by Corona to such an extent that one analyst maintains that “Grupo Modelo is one of the finest operating stories in global beer.” The joint venture provides a favourable outcome for the Mexican brewer. Modelo has a strong brand but limited operational capability in the US on its own, but can now look forward to additional post-tax profit from the move of around US$150m. At the same time, the two can focus on gaining national scale for Modelo’s brands while making the most of back office synergies. Everyone’s a winner then, right? Constellation – who previously had held the distribution contract for only the west of the country - certainly seems to think so. “It provides Constellation with a guaranteed profit stream from the western US states for 10 years and, from its position in the joint venture, provides us with potential incremental profits from the growth of the brands in the east,” a spokesperson said last week. While Modelo is probably the happier of the two, it seems that everyone’s pretty chirpy. Including, I presume, Anheuser-Busch, which owns half of Modelo. However, while I’m certain A-B would have known what was going on before the deal was sealed, could this not be seen as an opportunity missed for the US brewing giant? For more on the new joint-venture, click here and here Until next time... Olly Wehring, Managing Editor Web: www.just-drinks.com
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Cider makers ponder export possibilities [MEM] Buoyed by recent growth in the UK, cider producers are eyeing export opportunities but, writes David Robertson, they will be aware that international expansion has proved a difficult challenge for cider brands in the past. Related Stories Latest jobs The ‘magnificent seven’ drinks trends to 2012 - Management Briefing It has been identified that seven key trends are making their mark on the drinks industry, offering huge potential, and significance to today's drinks industry executive. The "magnificent seven" trends: health, convenience, premium and indulgence, exclusivity, ethics, bespoke and 'free from' are already stirring interest within the global drinks industry, and just-drinks believes that due to a combination of micro and macro drivers, these trends are set to explode over the next six years. |
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