just-drinks.com research update 188
Emerging market research to lift the spirits
The IWSR is a world-leading provider of data on wines, spirits and RTDs. Our long association with the IWSR continues and we are delighted to bring you new titles from some of the most exciting, emerging and mature markets driving growth in the drinks industry. To complete this month's selection of global drinks research, we have two further best sellers: the IWSR Insights report; and the Duty Free/Travel Retail summary. For other drinks categories, please email me.
SPIRITS IN ...
The IWSR Spirits in China Report
According to this new report, sales of spirits in China grew by 25.9% in 2010, mainly driven by local spirits, which grew by 26%. China continues to be a heady mix of opportunities and pitfalls. Cognac and Scotch lead the imported spirits and, in 2010, Cognac outsold whisk(e)y for the first time since 2004. Knowledge is vital in this market, so discover how the growth trends in China are developing and how brands and categories are performing.
Consumption of imported spirits in Indonesia grew by 37% in 2010, with most categories demonstrating strong growth. It's no wonder so many companies view this country with such optimism. The report looks at the key growth trends. The spirits data is broken down by category, by local versus imported, by quality and by brand. It also includes on- and off-trade splits, distributor information and 2011 category forecasts.
The IWSR Spirits in Poland Report
Vodka continues to dominate the Polish market, but while vodka sales are declining, whisk(e)y is becoming the hottest spirits category in Poland. The category has grown rapidly and volumes have more than doubled since 2006, hitting the 1m-case mark in 2010. This report includes a summary of total alcohol consumption split by category.
The IWSR Spirits in the United States Report
The financial crisis gave rise to three main trends in the US drinks market: a switch from the on-premise to the -off, more price promotions, and downtrading across price points. 2010 saw the tide turn, with signs of pre-recession trends beginning to return. This report examines these various trends and is vital to understanding what remains the world's most important market.
Spirits in Vietnam Report
The spirits market in Vietnam grew by 19.3% in 2010, with both local and imported spirits growing strongly. Vodka is one of the fastest-growing categories in the country - value, standard and premium vodkas are all growing - and this trend looks set to continue. This report examines these changes as the eyes of the industry focus increasingly on this market.
We have picked Norway as an example to show the level of detail available in these country reports.
The IWSR Duty Free/Travel Retail Summary Report 2011
This report provides analysis on the overall trends in duty free/travel retail by category, region, company and brand, highlighting the largest and fastest-growing sectors in each. It includes commentary highlighting the key trends and explains the reasons behind the numbers.
The IWSR Insights Report 2011
The IWSR Insights Report 2011 highlights the latest trends within the wine and spirits categories in over 115 countries following unique interviews with over 1,100 local companies. It includes key global consumer trends, the latest hot flavours, what threats are on the way, where the best opportunities lie, what's popular and what's not.
AND COMING SOON.....
A new report from just-drinks and The IWSR: The world's top performing spirits brands
This report is a brand new format published by just-drinks in collaboration with The IWSR and is a first for market research in the drinks industry.
It ranks the top 109 spirits brands based on latest-available volume data, value analysis and rates of recent growth. This data is then complemented throughout the report by findings from just-drinks' inaugural spirits brand ratings survey, which was sent out to just-drinks' global readership in August 2011.
A fascinating read for all who are involved in the spirits category.
To obtain details of this report prior to publication, email me.
Research Store Manager, just-drinks.com
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