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Issue 580

July 4, 2011

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Editorial

Olly Wehring

It turns out that Asahi Group has not lost its appetite for Australia's drinks sector. I'm talking soft drinks, though, not beer. Asahi has today (4 July) returned to the table with a fresh JPY16.3bn (US$202m) bid for P&N Beverages. The Japanese group is willing to sell off P&N's CSD arm in order to gain access to its juice business.

At the same time, Asahi wants to buy Charlie's Group in New Zealand. Considering that it already owns Schweppes Australia, both of these deals would significantly enhance the Japanese firm's position. It will also increase competition between Japan's drinks giants in Australia's juice sector, which is led by Kirin-owned Lion Nathan National Foods.

Compared to the value of Foster's, set by SABMiller at AUD9.5bn (US$10bn) excluding debt, Asahi's P&N deal is pretty small beer. Could Asahi be looking to recreate the mirror image of Lion Nathan National Foods by moving in on Foster's? I'm sure that the group has looked at this possibility. For now, though, I'm inclined to believe Asahi management's comments that Foster's looks a little pricey.

Elsewhere in the news last week, we saw the formation of a marketing tie-up between Heineken and Google. This is set to significantly boost Heineken's digital marketing presence and underlines the rise of the web in companies' advertising strategy. just-drinks is currently running a social media survey across the drinks trade. Please do give us your feedback, if you haven't already.

Also from last week, we published the second part of the interview with Anheuser-Busch InBev's CMO.

In the news, SABMiller is delving into the world of Belgian 'abbey' beers. Meanwhile, Constellation Brands drew an uncertain response from investors with its first-quarter trading figures. In spirits, Scotch whisky distillers are celebrating lower tariffs in South Korea, GI status in India and a win in the Philippines.

Finally, for all our US readers, we wish you an enjoyable Fourth of July.

Until next time...

Olly Wehring
Managing Editor
Web: http://www.just-drinks.com
Email: editor@just-drinks.com
Twitter: http://twitter.com/just_drinks

 

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Hot issue

The Wehring Interview - Anheuser-Busch InBev - Part II

The Wehring Interview - Anheuser-Busch InBev - Part II

Last week we ran the first part of our exclusive interview with the chief marketing officer of Anheuser-Busch InBev, Chris Burggraeve. Here's part two, in which Olly Wehring tries to get inside the inner sanctum of A-B InBev. Read on to learn how successful he was.

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Global market review of vodka – forecasts to 2015

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