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just-drinks.com research update 181 | |
Rum is widely viewed within the liquor industry as the next big thing
This is now changing due to the entry of the major multinationals. These multinationals are bringing much needed investment, brand-building expertise and distribution clout to the category. Coming soon from just-drinks/IWSR - this March 2011 edition of the popular global market review of rum provides the latest consumption volume data, exclusive interviews with the leading brands, and analysis of key and emerging trends across the global industry. Click here to register your interest and we will contact you as soon as the report is published.
We are in great spirits this month - check out these latest titles
Total malt Scotch sales fell by 4.8% in 2009 to 6.1m nine-litre cases, as the global recession took hold. This drop reversed the prior five-year performance of 2% CAGR growth. Nevertheless, the long-term outlook is very positive. This latest report from just-drinks/IWSR provides a complete market analysis of the global malt whisky sector, offering an expert review off the markets, brands, categories and companies. Download a sample of this report
This is a package of just-drinks' latest 'Global market review of malt whisky', 'Global market review of blended Scotch whisky' and the latest 'Global market review of world whiskies', providing you with a comprehensive insight into these neighbouring markets at a discounted price. Save 30% by purchasing these reports together in this package! Download a sample of this report
This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Since the second half of 2009, China has moved to strongly disincentivise drink driving in the wake of rising numbers of serious accidents in first-tier cities. Although the tightening of drink-driving regulations was generally welcomed society at large, it affected on-trade sales of spirits, especially the sales of premium Chinese local spirits in restaurants. Volume growth of premium local spirits was lower in 2009 than in the previous year. This report investigates.
The total sales volume of spirits decreased by 4% in 2010. This was mainly due to the largest category of vodka showing a negative trend. However, other categories showed growth, brandies and whiskies increased volumes by 4% and 3%, respectively. Growth of certain categories can be explained by more favourable economic climate in the country compared to 2009, as well as the launch of new brands in the average price segment, which became popular in 2010.
Spirits consumption has been declining for many years in some of the review countries such as Germany, Italy and Spain. Consumers are increasingly opting for other drinks such as beer and wine with the implementation of stricter drink-driving regulations, and a rising awareness of health risks related to alcohol consumption. The recession has contributed to worsen the situation. In other countries, especially in Eastern Europe, the economic slowdown has only reduced growth rate in a spirits market that was buoyant in the pre-recession period. Read more about the issues and trends in this indepth report.
Major players in the spirits market
In 2010, Diageo remained as the world’s leading spirits producer by volume. That position is increasingly under threat, with it highly likely to lose the top spot in 2011. This profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects.
Pernod Ricard was the world’s second biggest global spirits player in 2010, just behind Diageo. Thanks to a strong portfolio of brands, the company should overtake its long-term rival in 2011. The profile looks at how this has been possible and what more Pernod Ricard needs to do to enhance its position.
The world’s third largest international spirits company and seventh largest overall, Bacardi is suffering with global volumes declining for the second year in a row in 2010. The profile looks at the reasons behind the decline, what the company is doing to counter this and what else it needs to do to grow and develop.
And finally....These are just a few reports from our extensive spirits range. Check out more titles in our research store. If you need help with any research requirements, please do not hesitate to contact me. Kind regards, Liz Hague Research Store Manager, just-drinks.com Tel: + 44 (0) 1527 573 604 (direct) Fax: + 44 (0) 1527 577 423 |
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Research update
Rum is already big in terms of span of markets and volume, however it has been less impressive in terms of its branded and premium development - at least compared with other categories such as whisk(e)y, brandy or vodka. 
Global market review of malt whisky - forecasts to 2015 
Report package: Global market reviews of malt whisky, blended Scotch whisky and world whiskies 
Spirits - Brazil 
Spirits - China 
Spirits - Russia 
White and Dark Spirits - Europe - December 2010 
Diageo Plc in Spirits - World 
Pernod Ricard in Spirits - World 
Bacardi in Spirits - World 
