U.S. Drinks Conference 2010, Tues./Wed., Oct. 12 and 13 in New York. Senior American spirits, wine and beer execs present critical information for success in the American drinks market. Two-day, information-packed event with practical advice on: how to get a distributor, what retailers want and new social media marketing tools.
Click here for details
We had several textbook examples last week of 'words-that-will-generate-news-traffic' on just-drinks. You'd do well to look at - and learn from - the following.
First up, we had “meltdown” - The Irish on-trade appears to be in a right old state, according to figures released last week. Is the channel faring worse than other country's on-trades, or is the Drinks Industry Group of Ireland simply better at getting the message across? Do let us know about your on-premises.
Next is “salary soars”. As details of the CEO of Diageo's salary last year were published, one can guarantee that people will want to read such stories and cry: “How much?!”
A newie – but a goodie – was “brand drain”. The MD of Beam Global Spirits & Wine in Europe warned last week that the UK spirits market is not particularly appealing right now. A lot of traffic for this one, sure, but a moot point. Simply put: If you won't do it, someone else will.
Finally, an old reliable: “Acquisition.” Story of the week last week was Campari's move for the Irish liqueur brands William Grant & Sons deemed superfluous to needs from its purchase of C&C Groups spirits stable earlier this year.
So, there you go: Want to get some attention? Then use these terms.
One final thing – just-drinks was in Copenhagen last week for Carlsberg's Capital Markets Day 2010. While there, we managed to grab some time with the global brewer's CEO, Jørgen Buhl Rasmussen. That interview's worthy of your attention too, I'll wager.
Until next time...