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Despite a mixed set of full-year numbers announced last week, Pernod Ricard's prospects still look pretty strong.
Sales momentum behind brands such as Jameson and Absolut looks solid, while the group should also be lifted in the coming months by a resurgent Champagne market.
It is Pernod's exposure to Asia, however, that proved the biggest bonus in the last year. Thanks to China's unquenchable thirst for Martell Cognac, Asia has come of age in the last 12 months, resulting in the region becoming - for the first time - the second biggest contributor to Pernod's annual net sales and profits from recurring operations.
Europe still holds the top spot, but for how long? Pernod Ricard's CEO, Pierre Pringuet, told just-drinks previously that it was realistic to think that 'new economies' could generate half of Pernod's profits by 2020.
With large swathes of Europe and North America struggling to shake off the economic hangover, Monsieur Pringuet's prediction looks right on the money.
For a full round-up of just-drinks' coverage of Pernod's FY results, click here.
Features-wise last week, our beer-master, Larry Nelson, gave the brewers of the world a much-needed pat on the back, with a little help from Frank Zappa.
Smoking that stuff'll make you crazy, Larry.
Until next time...