Diageo's results last week underlined the schism that has opened up between North America and Western Europe and the so-called emerging markets across Asia, Africa and Latin America. While consumer confidence has taken quite a knock in many countries during the global financial crisis, these emerging markets have, as a general rule, demonstrated their ability to bounce back much faster.

Much of Europe and North America, meanwhile, has begun to represent a stumbling old man - or woman - struggling to regain a firm footing. In the coming year or so, we can expect more of the same in western markets, according to Diageo, which is now focused more on crowding out its rivals in consumers' home drinking cabinets rather than growing sales overall.

At the same time, companies are turning their attention more seriously to newer markets further east and south.

The pace of investment is likely to increase in these areas.

The spotlight shone as far east as it can go last week, with Australia again being the source of many a headline. Asahi's move to acquire the country's third largest soft drinks group, P&N Beverages serves as yet another example of Japan's drinks giants broadening their horizons. Meanwhile, in Australia's alcoholic drinks market, Foster's Group saw its share price rise last week, as reports suggested SABMiller is considering moving for its beer unit.

For a full round-up of all things Foster's, click here.

Until next time...

Olly Wehring
Managing Editor
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