just-drinks.com research update 175
Coming soon: Future success strategies for carbonated soft drinks (CSDs)
The carbonates beverages market forms a large and significant part of the global soft drinks industry. Penetration levels for CSDs such as cola are high across many parts of the globe, and the sector is contested by some of the world’s leading multinational drinks groups. However, suppliers are facing a number of challenges at present, not least the worldwide trend towards healthier beverages such as fruit juices and bottled water.
This report will examine some of the recent strategies undertaken by these drinks companies, as well as discussing areas where future growth in the market is likely to be highest. If you are involved in this major sector, you can't afford to miss this report's findings, written to help companies forge future success strategies for CSDs.
Travel retail flying high
This brand new addition to IWSR/just-drinks' research portfolio has proved an instant hit amongst the movers and shakers within the industry. Travel retail’s importance extends beyond just sales. As the most international market it presents an optimum shop window for brand building. Airport travel retail’s upscale clientele makes it a particularly hospitable environment for premium and luxury brands.
This report provides a global review of the alcoholic drinks sector within travel retail. Data includes latest (to 2009) consumption volumes of duty free wine and spirits by region, rankings of spirits and wine companies and brands, and top spirits companies and their brands' volumes by region. The data is provided with full textual analysis and further insight is given through exclusive interviews with the leading brand executives.
Spotlight on Western Europe
Updated on demand, this series of strategic insights cover the soft drinks and juices, the hot beverages and the alcoholic drinks markets respectively focusing on the major 16 West European countries. These reports provide a fully up-to-date corporate "map" of the key players and market trends, providing valuable support to strategic marketing decisions, in particular regarding:
• Strategic planning
Premiumization strategies in alcoholic drinks: innovating to drive value through brand and product enhancement
Growth in alcohol consumption has slowed in Western markets in recent years, while the sales of brands perceived as ‘premium quality’ have risen. In the developing world, wealthier consumers are following the same trends, whilst lower-income consumers are increasing their consumption of beer and other branded alcoholic drinks as they are increasingly able to afford them. This report evaluates the growth and importance of premium alcoholic drinks across beer, cider, flavored alcoholic beverages (FABs), spirits and wine. It provides insight into effective premiumization strategies and makes recommendations on how premium brands can succeed in an economically challenging and competitive market.
Fruit juices & health drinks 2010
In addition to the effects of the downturn, soft drinks in general have been affected by poor summer weather in recent years, which has not encouraged the sale of cold drinks. Rising prices also caused many hard-pressed consumers to reduce their purchases of fruit juices, turning to lower-cost alternatives such as juice drinks. However, consumption of energy drinks continued to increase, with sales being driven by continued heavyweight promotional activity and the fact that young adults are the main purchasers.
The report anticipates that global supply and demand imbalances will be exacerbated by growing demand for juice in emerging markets. Premium products will remain under pressure as consumers focus on value counterparts, whereas the health drinks sector should benefit from being influenced more by fashion than economic factors.
The IWSR snapshot trend report 2010
This report is intended to give international executives insight into the very latest trends in wine and spirits consumption at a global, regional and sometimes local level as well as provide buyers and distributors with an understanding of brand trends and future outlooks. The analysis is drawn from the essence of The IWSR's unique methodology. Each year, IWSR researchers visit over 115 countries to interview in excess of 1,300 local operators - experts in their own markets and regions.
Not only do the Brits enjoy a cuppa
Strong tea-drinking traditions in some regions of the world have helped maintain tea sales through the recent economic downturn. While tea is a beverage widely recognised for its natural health benefits, trends in tea consumption vary widely from country to country.
This report offers an insight into the size and shape of the tea market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Time to put the kettle and settle down to a good read...
Innovations in beer: growth opportunities in emerging markets, new flavours and innovative product formats
This report contains a summary of all of the important and also novel beers launched between April 2006 and March 2010. It analyses market data for value growth of the beer market. Innovation and NPD are analysed by region and category and emerging market trends are illustrated in the report. Moreover, this report enables manufacturers to identify the emerging trends and growth opportunities in beer.
Use this report to: predict future growth areas, identify key trends that are shaping the beer market, and improve the targeting and effectiveness of your NPD strategy.
Private label food and beverages in the US
Private-label products continue to win the hearts, minds and shopping carts of consumers away from their old brand favourites. Retailers have heavily invested in developing high quality private-label foods and beverages, particularly in centre-store, with equally high quality packaging and marketing plans - plans that rival and often surpass national brands. Consumer response has been overwhelmingly positive with near total penetration for private-label purchasing in American households (The average American kitchen holds 20 or more private label products), further dispelling the cheap and generic store-brand stigma.
This report analyses the US market for foods and beverages sold under the proprietary labels of retailers. Included are estimates of total dollar sales, unit sales and average prices per unit for the 2005-2009 period along with forecasts for growth through 2014.
UK drinking habits
Having become accustomed to the luxuries associated with strong levels of personal disposable income and considerable buying power in the food and drinks industries, the abrupt end to this period of prosperity has left consumers with no alternative but to shift the way in which they buy, prepare and consume their food. This new-to just-drinks study examines the impact of this change on the eating and drinking habits of British consumers.
Energy drinks and shots - US - July 2010
While energy drinks have enjoyed significant popularity since their inception during the late 1990s, category growth appears to have cooled off during 2007-09. The current economic upheaval has negatively influenced the category, and a lack of universal appeal for energy drinks has failed to bring in new consumers to the market.
This reports presents an in-depth analysis of the current issues and opportunities in the markets, including absence of new consumers and the growing appeal of energy shots. Besides presenting sales data on a segment-by-segment basis, the report considers a range of topics, including: what manufacturers and retailers can do to expand the market to new users, and the importance of modifying new product positioning in an industry that currently focuses on young male consumers.
And finally... Here are my pick of our store categories this month. Some great new titles have been added to these different categories:
Research Store Manager, just-drinks.com
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