just-drinks.com research update 174
Innovation leads to modest RTD spirits recovery
Hit by negative associations with underage drinking, leading to advertising restrictions and punitive taxation in some markets, ready-to-drink (RTD) spirits have suffered declining sales of late. But, a new IWSR/just-drinks report suggests innovative product development has given the sector a new lease of life.
According to the just-published IWSR/just-drinks Global RTD and RTS market review, sales declined by 2.8% in 2009 to 286.9m nine-litre cases from 2008 but this represented a modest improvement over the 2005 to 2009 compound annual growth/decline rate (CAGR) of -3.5%.
Particularly encouraging for the sector was the return to growth in Japan, the world’s largest market for RTDs. Sales in Japan grew by 4.7% to 69.7m cases in 2009. The report says another “encouraging aspect” for the sector is the “vast potential” for RTDs in emerging markets such as Brazil, China, South Africa and India.
Global ready-to-drink (RTD) and ready-to-serve (RTS) market review
As previewed in last month's research update, this report is now available to purchase. This latest report from IWSR/just-drinks provides a global review and analysis of the RTD & RTS categories. With the report providing sales of main brands from 2005-2009 for all major world markets, interviews with the leading players and unique textual analysis explaining the reasons behind the numbers, it's essential reading to anyone involved or affected by these innovative categories.
New spirits sector titles just launched - available with 2009 market volume data
just-drinks has added a new series of spirits sector titles covering key markets. Each title contains a breakdown of its key market by drinks category. The reports also include on- and off-trade splits, distributor information, 2010 forecasts and pricing information taken from in-country store checks. Each report is extracted from The IWSR's 2010 wine and spirits database.
These reports are perfect for users to discover which are the top-selling brands of a sector in each market, and to see the growth development of the drinks category over the last five years.
Global wine: challenges and opportunities facing the wine industry
The wine category has witnessed a rollercoaster of a ride over the last decade, sprinting the distance from an indulgence-orientated tipple for purist palates and a loosely branded domestic speciality to a commoditised necessity entering households internationally. The global economic uncertainty translated into slowdown in 2009, although the category's momentum is anything but subdued. This latest global briefing investigates wine’s global performance in 2009.
New series of databooks now in-store
Just published, we've added 35 new country reports covering the spirits sector within each country. Each report is a comprehensive resource for market-, category- and segment-level data including value, volume, distribution share and company & brand share. The reports also provides expenditure and consumption data for the historic and forecast periods. Categories covered include: whisk(e)y, gin & genever, liqueurs, vodka, Tequila & mezcal, rum, specialty spirits and brandy.
Sports and energy drinks - a global market review
Sports drinks represent a well-entrenched segment with a more stable consumption trend, while energy drinks is a rapidly expanding unexplored and untapped market. The desire to lead healthy lives and the importance of exercise in physical well-being is a major growth driver propelling consumption of these new age beverages. Sports drinks, which were hitherto primarily targeted at athletes, today encompasses a complete range of sophisticated specialist sports nutrition beverages meant for professional athletes and body builders in addition to lighter products for regular consumers.
This extensive report provides market trends, reviews industry challenges, product facts, corporate developments, analysis of major players, and global market analytics.
2010 bottled water in the US
A brand new age. This definitive report on the second largest beverage category by volume considers every aspect of this changing category and its competitive circumstances. Its detailed analysis covers regional and state markets as well as packaging, distribution, advertising, demographics and more. New in 2010: Now includes a chapter on home and office delivery.
Premiumisation strategies in alcoholic drinks: innovating to drive value through brand and product enhancement
Due to rising affluence and increasing levels of health consciousness, growth in alcohol consumption has slowed in Western markets in recent years, while the sales of brands perceived as ‘premium quality’ have risen. Meanwhile in the developing world, wealthier consumers are following the same trends, whilst lower-income consumers are increasing their consumption of beer and other branded alcoholic drinks as they are increasingly able to afford them. Consumption occasions have also changed.
This report evaluates the growth and importance of premium alcoholic drinks across beer, cider, flavoured alcoholic beverages (FABs), spirits and wine. It provides insight into effective premiumisation strategies and makes recommendations on how premium brands can succeed in an economically challenging and competitive market.
Ales and stouts - UK - May 2010
Both the ale and stout markets have suffered from an over-reliance on pub revenues which are also experiencing decline: a record number of pubs went out of business in the UK in 2009. However, a new generation of younger beer drinkers are starting to appreciate colder ale, which is helping propel sales of cask ale. This type of ale has more of a unique flavour than standardised brands. The success of cask ale has been instrumental in slowing the decline of ale. Between 2005 and 2008, on-trade volume sales of ale fell by 23%. But in 2009 ale out-performed lager, slowing its decline to a more respectable 4.8%. This report covers the UK market for ales and stouts, in both the on- and off-trade.
Pick of the new research categories
Following on from the launch of our store categories last month, here are a few that have had some interesting new products recently added to:
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