just-drinks.com May 4, 2010
Issue 521

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Editorial

Olly Wehring

Story of the week on just-drinks came late, when Ireland's C&C Group announced on Friday (30 April) that it is selling its spirits and liqueurs division to William Grant for EUR300m (US$399.4m).

Just over a year ago, C&C moved to clarify reports that such a transaction was imminent, saying that the division was “categorically not for sale”. Since then, however, the company has struck various poses suggesting that a divestment was ever more likely. Last August, C&C made the most of Anheuser-Busch InBev's stripping of non-core assets, when it acquired Tennent's in Scotland for $292m. Then, in November, Constellation Brands sold The Gaymer Cider Co to C&C for $75m.

The company was clearly moving itself in the LAB – Long Alcoholic Beverage – direction. Not surprising, really, considering that its CEO is John Dunsmore, who oversaw the break-up of Scottish & Newcastle between Carlsberg and Heineken two years ago, and is also a board member at UK brewer Fuller, Smith and Turner.

Having tasted a takeover battle before, could Dunsmore be manoeuvring C&C into the position of must-have for one of the world's major brewers?

One to watch, I'll wager.

Features-wise last week, just-drinks put on a spirited display, starting with a chat with Diageo's chief marketing officer, Andy Fennell, before handing over to our spirits expert, Richard Woodard, to ponder whether premiumisation has had its day, or if the strategy still satisfies a consumer need.

We're two weeks away from this year's London International Wine Fair & Distil, and today (4 May), we start our diary pieces for the trade fair. We'll be running one a day up until the Monday before the exhibition begins, on Tuesday 18 May. So, if you'd like your company to be included, email your details to news@just-drinks.com.

Until next time...

Olly Wehring, Managing Editor

Web: www.just-drinks.com
Email: editor@just-drinks.com

Twitter: just_drinks

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Comment - A Word with Woodard - Premium without the premium [MEM]

Following our discussion of premiumisation in the spirits industry with Diageo's CMO earlier this week, Richard Woodard queries a new, Scotch whisky addition to the price bracket. Is premiumisation a victory of style over substance? Or does it satisfy a genuine consumer desire? The answer, of course, is both.

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The Italian wine market has seen its fair share of troubles over the decades, but connoisseurs the around the world still consider Italian wine to be top of the line. just-drinks here investigates the latest developments in the rapidly evolving Italian wine market, from Italy’s falling domestic consumption, growing interest in wine tourism, new viticulture technologies, and increasing opportunities to sell wines online. This briefing gives an in-depth assessment of the Italian wine industry, its future and potential looming pitfalls.

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