February 1, 2010
just-drinks.com editor's weekly highlights
The London International Wine Fair is widely regarded as the key trade event for wine and spirits in the world today. Celebrating its 30th anniversary in 2010, the Fair delivers a unique opportunity for producers, importers and buyers to focus on business.
Solid demand for Bourbon in the US in 2009 was one of the things that has helped Fortune Brands, the parent group of Beam Global Spirits & Wine, to ride out the economic storm of the past year.
The company's rather gloomy outlook for 2010, however, inevitably grabbed the attention of analysts and investors last week. There will be no return to the heady days of high consumer demand for premium spirits in the next 12 months, while worldwide spirits market volume sales will be lucky to hit 1% growth during that time, said Fortune in a conference call.
The group's somewhat pessimistic – yet, certainly, realistic - stance adds more weight to the notion that, while we may be through the worst of the economic turmoil, recovery is likely to be a slow process.
Still, Fortune is back on the acquisition trail, following a year of reorganising its sales and distribution set-up. CEO Bruce Carbonari ruled out a move in the near term, but said the group is open to opportunities in rum, vodka and emerging markets.
There's the silver lining, then.
On the feature front last week, Richard Woodard opened his just-drinks account with a look at the dangerous gaps in legislation for the Tequila and gin sectors. We also considered what 2010 holds for soft drinks companies looking to advertise in the US.
Speaking of the future, we'd like to hear what your crystal ball has told you about the next 12 months. We're running a survey here and would appreciate very much if you could spare five minutes of your manic, early-February day to share your thoughts.
Results to follow.
Until next time...
Olly Wehring, Managing Editor
All-new research from just-drinks provides the latest global market analysis and forecast figures for the premium beer market. Discover what the future holds for this category and where the growth opportunities lie.
The latest global review of tequila from just-drinks is now available. The 22,000 word report contains 41 data tables and establishes the leading brands and their strategies. Through this report you will identify where the future growth opportunities lie.
The US government is planning to introduce voluntary guidelines governing the advertising of food and drink to children, while the First Lady will soon be heading her own campaign to fight childhood obesity. The next few months are therefore likely to be more than a little interesting for representatives of the soft drinks industry stateside. Ben Cooper reports.
For the vast majority of the drinks industry, 2010 will be nothing if not challenging. This briefing forms Euromonitor International's take on what will likely face the spirits, wine, beer and soft drinks sectors in 2010 and suggests key trends, companies and brands to watch over the coming months.
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