just-drinks.com February 1, 2010
Issue 507

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Editorial

Olly Wehring

Solid demand for Bourbon in the US in 2009 was one of the things that has helped Fortune Brands, the parent group of Beam Global Spirits & Wine, to ride out the economic storm of the past year.

The company's rather gloomy outlook for 2010, however, inevitably grabbed the attention of analysts and investors last week. There will be no return to the heady days of high consumer demand for premium spirits in the next 12 months, while worldwide spirits market volume sales will be lucky to hit 1% growth during that time, said Fortune in a conference call.

The group's somewhat pessimistic – yet, certainly, realistic - stance adds more weight to the notion that, while we may be through the worst of the economic turmoil, recovery is likely to be a slow process.

Still, Fortune is back on the acquisition trail, following a year of reorganising its sales and distribution set-up. CEO Bruce Carbonari ruled out a move in the near term, but said the group is open to opportunities in rum, vodka and emerging markets.

There's the silver lining, then.

On the feature front last week, Richard Woodard opened his just-drinks account with a look at the dangerous gaps in legislation for the Tequila and gin sectors. We also considered what 2010 holds for soft drinks companies looking to advertise in the US.

Speaking of the future, we'd like to hear what your crystal ball has told you about the next 12 months. We're running a survey here and would appreciate very much if you could spare five minutes of your manic, early-February day to share your thoughts.

Results to follow.

Until next time...

Olly Wehring, Managing Editor

Web: www.just-drinks.com
Email: editor@just-drinks.com

Twitter: just_drinks

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Hot topic

Focus - Soft drinks advertisers set to feel the Obama effect [MEM]

The US government is planning to introduce voluntary guidelines governing the advertising of food and drink to children, while the First Lady will soon be heading her own campaign to fight childhood obesity. The next few months are therefore likely to be more than a little interesting for representatives of the soft drinks industry stateside. Ben Cooper reports.

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Latest briefing

The Euromonitor International 2010 industry outlook from just-drinks

For the vast majority of the drinks industry, 2010 will be nothing if not challenging. This briefing forms Euromonitor International's take on what will likely face the spirits, wine, beer and soft drinks sectors in 2010 and suggests key trends, companies and brands to watch over the coming months.

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